Learn about what digital marketing is, its scope and requirements, the latest trends, its applicability for working professionals and businesses of all sizes, as well as the job opportunities available in this field.

Discover the objectives of online marketing, the elements of a successful digital strategy, and the secrets to effective digital marketing campaigns.

In this training, you will have the opportunity to learn the essentials of three powerful design tools: Photoshop, Corel Draw, and Illustrator. You’ll be equipped with the skills necessary to create stunning graphics and designs for personal or professional use.

Discover what a domain name is, the various types of domains and extensions available, how to buy the right domain name, the meaning of web hosting, cPanel, and FTP account, domain marketing, how to sell a domain name, and the top platforms for domain selling.

Discover what WordPress is, why it’s important to learn in digital marketing, the differences between WordPress.com and WordPress.org, the process of installation and creating a first website, page builders, plugins and settings, using WordPress for blogging, personal websites, business websites, and eCommerce.

Understanding SEO, SEO importance, search engine working, SERP introduction, types of SEO techniques, top ranking factors, difference between black hat and white hat SEO, overview of different Google algorithms, basics of on-page, off-page, and technical SEO, advanced technical SEO, advanced keyword research, working on on-page and off-page SEO, local and mobile SEO, Google Search Console in-depth, indexing, fixing errors, HTTPS and SSL certificate, website speed optimization, SEO case studies, and eCommerce SEO reporting.

Introduction to blogging, blogging benefits, SEO in blogging, making money through blogging, niche blogging and categories, creating a 90-days blog strategy, monetizing the blog, applying for Google AdSense, and applying for other ad platforms.

Understanding Google AdSense, account approval and setup, AdSense guidelines and requirements, niche content research, and traffic strategy.

Basics of Google Analytics, setting up Google Analytics, concept of cookies, understanding website analytics, reports, users/access, and audience creation in Google Analytics, using Google Analytics for SEO and PPC campaigns, important metrics, ecommerce tracking, creating analytics reports and filters, understanding attribution, alternatives to Google Analytics, similar products, link tracking, and UTM parameters.

Understanding Google Tag Manager, setting it up, advantages of integrating GA and GTM, components of Tag Manager, tags, triggers, and variables, setting up the first tracking, tracking videos, links, visible elements, and scrolls, ecommerce events tracking with GTM, Facebook Pixel + GTM, and Facebook events tracking with GTM.

Understanding email marketing, how to do email marketing, top tools for email marketing, automation in email marketing, omnichannel marketing, email writing tips, important metrics for email marketing, call to actions in email marketing, email cycles, conversion rate optimization, spam score in email marketing, lead generation, and email marketing funnels.

Facebook, Instagram, LinkedIn, Twitter, Quora, and Pinterest marketing, understanding and working of Facebook Ads, types and objectives of Facebook Ads, audience targeting and optimization, placement options, ad copies and copywriting, landing page optimization, buyer persona, advanced Facebook Pixel, Facebook Analytics, A/B testing, tracking options, spying competitors, Facebook Ads for affiliate marketing, running all objective, video, and dynamic ads, strategies, retargeting and remarketing ads, lead generation and funnels, reporting, Facebook Messenger marketing, scaling models and strategies, getting clients for Facebook Ads, different Facebook marketing tools, Instagram profile creation and customization, best practices for Instagram posts, Instagram growth strategy, importance of hashtags and algorithm, running ads on Instagram, LinkedIn best practices for profile setup and posts, advertising and comparison with Facebook, Twitter algorithm and advertising, Quora profile building, answering questions, traffic building strategies, types of Quora ads, and Pinterest marketing, brand building, content strategy, engagement optimization, influencer marketing, and analytics tools.

Introduction to Google Ads, how it works, different types of Google Ads, importance of landing pages, understanding and optimizing search, display, remarketing, YouTube, app install, and call only ads, all types of audiences, settings, and tools related to Google Ads, conversion-based campaigns, competitor-oriented ad campaigns, strategies for ad campaigns, shopping campaigns, scripts, and trackings.

Introduction to SMO, social platforms and supported content, SWOT analysis, content strategies according to platform, power of organic reach, Facebook page/profile optimization, lead generation organically, using chatbots and tools for SMO and post scheduling, creating social media calendar, client/agency for social media, tools for social content creation, algorithms of social media platforms, rule of consistency, tools for content ideas, social media best practices, influencer marketing, and SMO report creation.

To learn how to earn money from Amazon, Flipkart and other platforms, you need to understand the basics of affiliate marketing, enroll in digital marketing courses, follow successful affiliate marketers, and be patient, persistent, and dedicated.